Podcasts
7 October 2022
Growing Cotton with Blockchain
Won the 2023 International Federation of Agricultural Journalists’ IFAJ Star Prize for Digital Media. It ties together the story of cotton and blockchain through a combination of BASF’s The Science Behind Your Salad podcast, online articles, infographics, and more. One judge noted that the entry “shows how much a well-produced, imaginative digital presentation can communicate” and pointed out that it was “the most complete entry in this category we have ever had.”
In this episode we focus on the way that sustainability of cotton crops can be traced from the seed to the manufacture and selling of products made from the fabric - a success story in Greece. In order to demonstrate the role blockchain technology can play in each step of the process, a unique fashion show has been staged in a cotton field in Komotini/Greece, and we were there to meet the farmers and scientists involved in the project.
Meanwhile in the USA, a nation at the forefront of developing the industry and one of the world's top growers, we dip into the troubled past and the role slavery played in the success of cotton and explore new developments in seed breeding to ensure the crop can continue to be successful in the face of climate change.
Hosted by Jane Craigie
The wider digital story can be viewed here
