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2 hours ago
New director for BASF Agricultural Solutions UK and Ireland
Andreas Haase has been appointed Business Director for BASF Agricultural Solutions UK & Ireland, bringing more than 20 years of experience across commercial, marketing and Country Manager roles in agricultural markets around the world.
Andreas succeeds Joel Johnston, who has been appointed Vice President for BASF Agricultural Solutions in Canada.
Most recently, Andreas served as Marketing Director in Canada. Prior to this, he led the company's Agricultural Solutions businesses in the Baltics and Austria and held a range of international marketing and leadership positions across Europe.
Commenting on his appointment, Andreas said:
"I’m joining the team at an important time for BASF Agricultural Solutions as we continue our journey towards becoming a solely agriculture focused company continuing to develop solutions customised for the UK and Ireland’s growers.
“Having worked in some of the world's major wheat-growing regions, I am excited to lead the UK and Ireland; markets that are renowned & respected for productivity and a spirit of innovation. I look forward to working closely with growers, customers and industry partners to support productive and sustainable agriculture through innovation and industry-leading crop solutions.”
Following his move to the UK, Andreas Haase starts his role on 1 October 2026.
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